Association Day Program 2022
10:15 am – 11:15 am
Track: Association Operations/Innovation
Forecast Fluency: Learning How to Look Ahead
From one disruption to the next, organizations & leadership have been challenged by one crisis response & sudden opportunity after another. Intuitive foresight, that key ability to track trends and translate them into likely possibilities of tomorrow, isn't learned by accident. This session will step through a process of trend identification, helping volunteer leaders & staff look up to the horizon and focus on what will most enable mission advancement.
Speaker(s): Lowell Aplebaum, FASAE, CAE, CPF, CEO of Vista Cova
Track: CEO/Executive
Expect the Unexpected: A CEOs Personal Journey of Hiring and Cultivating a Diverse Team
This session begins with the best of DEI intentions and explores the danger of intention without strategy. An AMC owner shares her journey of diversifying her association team, detailing what happens when you are ill-equipped; from employee fallout, fractured teams, racism, and liability. After months of damage control and painful lessons, a strong team emerged and changed the company culture to one of expanded thinking and genuine interpersonal support.
Speaker(s): Becca Stickney, CAE, CEO of Pique
Track: Education/Events
Transforming What Your SMEs Know to What Your Learners Need
Members see you as the go-to resource for professional development. Your association has many subject-matter experts. Sadly, SMEs with good intentions can create content that's long on information & short on application. Learn five strategies to make your content come alive. Gain practical insights, tips, and resources for harnessing your SMEs expertise in a productive & helpful way. Move your educational content from simply conveying information to helping members solve their real problems.
Speaker(s): Amy Morrisey, President of Artisan E-Learning
Track: Membership/Marketing/Communications
Increase Member Engagement? Increase Member Connection!
Research shows diversity helps fuel performance. But diversity isn't easy. Given our differences and today's incivility, connecting people has never been more difficult. During this session, we'll explore member engagement and connection through building a culture where people are valued; a culture that allows a member to bring their "whole self" to the team.Accepting and even celebrating our differences can build an association and a workforce that is engaged, productive and proud!
Speaker(s): Darren Ford, SPHR, CSP, Speaker
1:15 pm – 2:15 pm
Track: Association Operations/Innovation
Preventing the Great Resignation: Mitigating Burnout & Supercharging Innovation
Using case studies to demonstrate real-world challenges and engaging in interactive, attendees will be participants in problem-solving rather than passive listeners.Those concerned with reducing friction within the organization will be able to offer solutions to leadership when problems arise and quantify employee dissatisfaction. Furthermore, they will propose and implement solutions that will save time, money, and talent.
Speaker(s): Lizabeth Wesely-Casella, Founder and CEO of L-12 Services LLC
Track: CEO/Executive
Focusing on Tomorrow: Strategy & Governance Shifts for Mission Impact
Organizations that have thrived and grown over the past two years have taken the opportunity to depart from traditional models to take a fresh look and approach to directions and governance. Key to this direction is an accompanying fresh look at the governance structures aligning leadership to competencies, diversity, and the meaningful experiences that will ultimately advance mission and build a stronger leadership pipeline.
Speaker(s): Lowell Aplebaum, FASAE, CAE, CPF, CEO of Vista Cova
Track: Education/Events
Reality Check: Planning Association Meetings Despite the Ongoing Pandemic
Staffing changes/shortages, supply-chain delays, attendee health and safety, hybrid options, and rising prices are just some of the realities we’re left with in the wake of the ongoing pandemic. It’s left many of us wondering, “What can I expect from my venues, suppliers, and partners?” In this session, we will hear from venue, CVB, audiovisual, planner, and consultant representatives to address some of the most challenging questions associations are currently asking when it comes to designing and delivering meetings this year.
Speaker(s): Aaron Woloweic, David Villarreal (SPCVB), Vanessa Thorton (Expo), Joshua Delgado (Embassy Suites - Denton), Sidney Stopper (Inspire)
Track: Membership/Marketing/Communications
How to Use An Empathy Map to Deliver Greater Value to Your Membership
Wouldn’t it be great if you knew and understood what your members are thinking and feeling? By understanding their emotions, you serve them better with the value you provide and also stand out among your competition and have a more thorough understanding of your target market. Learn how to use an empathy map to create a targeted member profile of who your association is serving to optimize your marketing, develop better products and services and increase overall membership value.
Speaker(s): Leona Dalavai Scott, President & Founder of JEP Marketing Communications, Josh Kozinski, Director of Business Development at enSYNC Corporation
3:00 pm – 4:00 pm
Track: Association Operations/Innovation
What you should know about your Form 990
In this session we will go over a Form 990 together and discuss helpful hints on how to make sure your organization's 990 tells the right story.
Speaker(s): Kim Crawford, CPA, Partner at Sutton Frost Cary LLP, Amy Michie, CPA, Partner at Sutton Frost Cary LLP
Track: CEO/Executive
When to call the Lawyers: Common Legal Issues for Associations
Associations, just like most businesses, have legal needs. Some associations use outside counsel extensively, while other may use attorneys infrequently. This session will address the most common association issues and when and how to use outside counsel to help address those issues.
Speaker(s): Jonathan Blum, Attorney, Shareholder, Polsinelli PC
Track: Education/Events
Content By Members, For Members
Highly relevant and engaging content is in ultra-demand and associations are feeling the pressure to supply. How do they produce content on a consistent basis that resonates with members and keeps them coming back for more? That's where member-created content comes in. Members are often an untapped resource of knowledge, ideas, and stories. They bring authenticity and unique perspectives to your association that not only builds credibility, but with the appropriate strategy, member-created content can increase member engagement through elevated experiences and building stronger connections that last.
Speaker(s): Alfred McKelvy
Track: Membership/Marketing/Communications
Building a Community for Every Member: Meet the 5 Member Types
88% of professionals believe communities play a critical role in achieving their association's mission. But online communities aren't a one-size-fits-all. Part of what makes membership appealing is the ability to meet people united under the same cause but with different personalities, backgrounds and preferences. We'll share the top five community member types to reveal how associations can build a community that's relevant, engaging, and valuable.
Speaker(s): Erin Sullivan, Director of Marketing at Personify
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