8:00am |
Registration & Networking |
8:30am |
Welcome & Keynote Speaker
Keynote: Solving the Member Engagement Puzzle, Heather McNair, Higher Logic VP of Engagement Strategy
There’s no need for dozens of data scientists to stay one step ahead of your members – you likely already have many of the resources necessary to deliver not only what members ask for, but what they didn’t even know they needed. We’ll discuss how customizing content and experiences for your members is becoming essential. Members want a personalized engagement experience to connect them to one another and to your organization, whether it’s with a community, volunteer programs, online courses, or events. The key to success is using the behavioral and transactional data that they generate -- the topics discussed, content downloaded, emails opened, or courses completed -- to communicate, engage with and serve them better. It’s a robust information ecosystem that can give you powerful member insights.
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9:30am |
Break in Exhibit Hall |
10:30am |
Concurrent Sessions |
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Association Operation/Innovation Track |
Shawna Strickland |
Helping Professionals Learn: Effective Online Professional Education |
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CEO/Executive Track |
Phill Martin |
Decision Making |
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Meetings/Conferences Track |
Aaron Wolowiec |
Savvy Sponsorship Solicitation |
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Membership/Marketing/Communications Track |
Colby Horton |
Panel: How Do We Attract and Retain Younger Professionals within Our Association? |
11:30am |
Lunch, Award Presentation & Silent Auction |
1:00pm |
Concurrent Sessions |
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Association Operation/Innovation Track |
Mollie Pillman |
Leading Effective Teams |
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CEO/Executive Track |
Rhea Steele |
Looking to the Horizon: Helping Volunteer Leaders be Future-Focused |
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Meetings/Conferences Track |
Aaron Wolowiec & Scott Oser |
Under Pressure: Navigating Extreme Association Trends |
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Membership/Marketing/Communications Track |
Callie Walker |
Five Steps to Creating an Inbound Marketing Strategy for Your Association |
2:00pm |
Break in Exhibit Hall |
3:00pm |
Concurrent Sessions |
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Association Operation/Innovation Track |
Michele Packard-Milam |
Panel: Strategic Planning From Every Angle |
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CEO/Executive Track |
Jackie Coburn & Andrew Gray |
Reforming Your Tax Process |
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Meetings/Conferences Track |
William Machin and Melissa Weber |
How Community Changed Our Association |
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Membership/Marketing/Communications Track |
Scott Oser |
We Want You back! Tools to Re-engage Lapsed Members |
4:00pm |
Closing Reception |