How I Apply Entrepreneurial Principles to Association Management: Understanding Customers and Solving Problems (Webinar)

When starting a new business, success is predicated on how well the business can solve problems for customers (IE poverty, food, sustainability, energy, healthcare). This same approach can be applied to associations. Associations solve problems for members to advance a larger mission. In this webinar, we’ll discuss how to apply entrepreneurial principles to association management and encourage staff to solve problems while getting constant feedback along the way. By identifying the types of problems that you wish to solve and speaking to early adopters, association executives can develop the right value propositions for each segment to achieve product market fit.

Date & Time: May 19th, 2021 11:00 A.M. - 12:00 P.M
Speaker: Michael Battaglia, CAE, MBA, AMPED Association Management, Account Executive
CAE: Domain 3 – Organizational Strategy
Registration: $15 Members/$35 Non-members

Michael Battaglia, CAE, MBA, is an Account Executive at AMPED Association Management where he currently serves as the Executive Director for the American Academy of Anesthesiologist Assistants (AAAA) and NIBA- The Belting Association.  Michael has spent over a decade fostering an understanding of association management and business development -- striving to identify outcomes and implementing performance-based strategies to reach them. An Account Executive with AMPED Association Management since 2017, Michael also worked as a part-time faculty member at The George Washington University (GWU) in Washington DC.  Michael has a passion for delivering results and turning the wheels of industry growth - constantly in pursuit of what comes next. Michael lives in Dallas, TX with his wife Katelyn and dog Penny. Hobbies including running and exercise, golf, reading biographies and non-fiction and spending time with family.

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