How to Ramp Up Corporate Sponsorship Revenue….During the Pandemic (Webinar)

The pandemic has played havoc with association revenue streams: cancelled or repositioned conferences resulting in the loss of registration, sponsorship, and expo fees; decreases in membership revenue; and fewer sales of books, advertising, and other revenue drivers. Now is the time to rethink revenue opportunities to fulfill the changing and growing needs of members and other stakeholders. Learn how to pursue strategies for non-dues revenue through sponsorships during COVID-19 that have the greatest potential to keep associations on track in both the short- and long- term.  

• Learn about 4 game-changer sponsorship trends that are impacting associations and their sponsors.
• Discover 12 characteristics of successful sponsorship programs.
• Identify 6 implementation steps for improved sponsorship programs.
• Understand challenges and opportunities due to the COVID-19 pandemic.

Date & Time: January 13th, 2021 10:30 A.M. - 11:30 A.M.
Speaker: Bruce Rosenthal, Principal, Bruce Rosenthal Associates, LLC
CAE: Domain 5 – Business Development
Zoom: Live Webinar (link will be emailed prior to meeting)
Registration: $15 (Members)/$35 (Non-members)

Register Here

Bruce Rosenthal has advanced corporate partnership programs for 20+ years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization. As VP of Corporate Partnerships for a national association, Rosenthal directed a successful corporate partnership program. He innovated the program by revising the positioning, benefits, packaging, collateral, etc. to keep pace with changes in the economy and the marketplace.  

 Registration coming soon!