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November Webinar: Nurture Campaigns for Associations: Lessons from the INMA Readers First Initiative
Wednesday, November 10, 2021, 11:00 AM - 12:00 PM CST
Category: Webinar

November Webinar: Nurture Campaigns for Associations: Lessons from the INMA Readers First Initiative

For the past six years, the International News Media Association (INMA) has been exploring the importance of audience engagement through digital subscriptions for the consumption of deep content, including how welcome and nurture campaigns create the habit of returning to the news source for more. One of the first glimpses of your organization a new member receives is through your nurture campaign. Learn more about the goals of a good campaign, which metrics are important, and what makes a welcome campaign create good habits and participation behavior. 

 

Date & Time: November 10, 2021 11:00 am - 12:00 pm
Registration: $15 Members/ $35 Non-members
CAE Credit: 1 Hour, Domain 8 (Marketing & Communications)
Speakers: Kris Williams CAE
Location: Zoom link will be provided prior to event

 Register Here!