Engage Live – November 19
11 am - 12 pm CT
(VIRTUAL EVENT)

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Revenue Success: A Framework for Associations by Associations In today’s fast-paced business development environment, associations need innovative approaches to support and enhance capabilities that drive revenue growth. For this reason, Professionals for Association Revenue (PAR) was launched to build resources and connections that help associations grow. PAR’s membership connects teams with ideas that impact revenue health.

In this session, learn about PAR’s initiatives and gain a framework that includes strategy, process, measurement and collaboration to help your organization thrive as we approach 2026!

Speaker Bio: Sean Soth brings more than 25 years of leadership in association business development, having successfully led commercial operations for organizations including ATD, Association Forum, ALA, and currently serves as Senior Vice President of Global Strategy and Business Partnerships at the Society for Clinical Research Sites. As Chairman of the PAR Leadership Advisory Board, Sean played a key role in launching the PAR community and its flagship event, RevUP. A passionate advocate for the power of associations to shape their industries, Sean is also known for his love of rock and roll trivia—and for sharing photos of his ever-smiling Labrador Retriever with fellow dog lovers.

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