Mic Check: Why Every Association Should Be Podcasting

Podcasting has emerged as one of the most dynamic and effective tactics in the association marcomm playbook. With the right strategy, podcasts can educate members, amplify your industry’s voice, and even generate non-dues revenue. In this webinar, we’ll explore why podcasting is such a natural fit for associations, how to get started with confidence, and what it takes to produce, promote, and sustain a successful show. You’ll walk away with practical steps, insider tips, and creative ideas that will help your association launch a podcast that truly connects with members and stakeholders.

Approved for 1 CAE credit

Speaker:
Colby Horton
Founder & CEO, Association Briefings

Colby is a digital publishing veteran with 25 years of experience in the association space. He’s a journalist turned marketer and understands the importance of strategic content and its place within an association-centric marketing funnel. As a writer, interviewer, podcast host and creative thinker, he founded Association Briefings in 2021 to help the association community position their unique brand stories within the member journey, and amplify their voices within the industries they served. Today, he guides the company’s overall strategic, editorial, and technical direction and brings freshness, clarity and quality to an industry of products and services geared towards member engagement.

Wednesday, August 5
12 pm - 1 pm CT
Online Webinar