DFWAE Virtual Association Day 2021

Monday, April 26 - Tuesday, April 27, 2021

DFWAE’s largest annual event, 2021 Virtual Association Day, is scheduled for April 26 – 27, 2021. Association Day is the premier education event for association professionals in North Texas. Attendees gain practical information on leading associations and professional societies, acquire knowledge on membership strategies, professional education, communication, leadership, meeting planning, advanced technology, and governance. Additionally, the virtual Marketplace presents opportunities to network with suppliers, service providers, and hospitality groups. Join us online, to connect with your peers in North Texas and across the nation!

Exhibitor & Sponsorship Information

Event Pricing 

Registration Pricing – Full Conference
$119 Members
$219 Non-Members (includes a DFWAE membership)

Registration Pricing – Individual Day (Monday or Tuesday)
$69 Members
$119 Non-Members (does not include a DFWAE membership)

Register Now

Schedule at a Glance

Click event to read more about sessions.

Monday, April 26

8:00 - 9:00 am Connect with DFWAE Vendors 
9:00 - 10:00 am General Session
10:00 - 11:00 am Breakout Sessions
11:00 am - 12:00 pm Breakout Sessions
12:00 - 12:30 pm Lunch Break
12:30 - 1:30 pm Breakout Sessions
1:30 - 2:30 pm Breakout Sessions
2:30 - 3:30 pm Connect with DFWAE Vendors 

Tuesday, April 27

8:00 - 9:00 am Connect with DFWAE Vendors 
9:00 - 10:00 am General Session
10:00 - 11:00 am Breakout Sessions
11:00 am - 12:00 pm Breakout Sessions
12:00 - 12:30 pm Lunch Break
12:30 - 1:30 pm Breakout Sessions
1:30 - 2:30 pm Breakout Sessions
2:30 - 3:30 pm Connect with DFWAE Vendors

Association Day Wellness Challenge: 

Are you ready for a little challenge?

Though the 2021 DFWAE Association Day is virtual, we can still focus on wellness and community. You're invited to join us for a wellness challenge in the weeks leading up to DFWAE A-Day! All movement and challenge levels are welcome! Select from a variety of challenges:

  • 5k Run/walk
  • 5k/10k Bike
  • 5k Swim
  • 30 minutes/60 minutes Yoga
  • 30 minutes/60 minutes Zumba
  • 30 minutes/60 minutes Meditation
  • 10,000 Daily steps

The cost to participate is $25 per person. A portion of the proceeds from this activity will benefit Our Friends Place. To participate as a supporter (you'd love to contribute but are unable to participate in the challenge), simply visit the DFWAE charity partnership website for donation options.

Sign Up Here

Thank you DFWAE Association Day Sponsors!





Monday, April 26

8:00 - 9:00 am Connect with DFWAE Vendors 

9:00 - 10:00 am Keynote- NOW Really is YOUR Time 

To achieve your goals we must navigate life's obstacle courses, however minor or major. We must visualize our future without hesitation and give ourselves permission ahead of all else to succeed. Saying YES to yourself is an essential part of your journey. In this mindset shifting keynote presentation, Former Network Television Journalist, Award-Winning Business Communication Strategist and Professional Speaker, Shakira M. Brown, will share her methods of breaking through to do what many would perceive to impossible in a single career. From getting a CBS network anchor to call her personally, doing the unthinkable such as calling a TV personality directly to ask for work to pushing her way through to be a top job candidate rooted in pure persistence. Attend this session to be inspired to embrace your very own "Yes for Success Mindset." 

Key Takeaways: 

  • Learn how adversity can be harnessed as the ultimate advantage by building character and perseverance 
  • Understand how taking risks often and telling yourself YES can lead to unimaginable opportunities 
  • Find out how sharpening your communications skills can help you reach new heights, professionally and at home 

Shakira Brown, CEO and Award-Winning Branding & Business Communication Professional Speaker 

10:00 am - 11:00 am Breakout Sessions

Digital Evolution of Workforce Development- Association Operations/Innovation Track 
How can professional associations help their industries achieve 21st-century performance management with workforce approaches often rooted in the 20th century? With technology continuing to emerge and change the professional development landscape, how can associations create an intentional and strategic learning portfolio for the communities they serve? Join Laura Shelters and Todd Slater with NIGP: The Institute of Public Procurement as they take attendees through their specific jour.
Laura Shelters, MS Ed, Director, Content Research & Development, NIGP: The Institute for Public Procurement & Todd Slater, PHD, Chief Content Officer, NIGP: The Institute for Public Procurement

How to become an Accessibility Champion for Your Association's Publication, Education, or Services- Membership/Marketing/Communications Track
Learn how to evaluate the knowledge and background in digital accessibility for prospective authors, presenters, educators, and vendors. You don't have to be a digital accessibility specialist to become an accessibility champion. Does your organization's DEI Statement include people with disabilities? Yes? How you approach digital accessibility is relevant to everything you do online. Gain insights so your organization can provide inclusive and accessible education, guidance, and services.
Samantha Evans, CAE, MBA, Certification Manager, International Association of Accessibility Professionals (IAAP), A Division of G3ict

11:00 am - 12:00 pm Breakout Sessions

Closing the Communications Gap in a Remote Workplace- CEO/Executive Track 
Strong communication, both in efficiency and clarity, is the foundation of any successful team -  especially in a distributed workforce. With the average worker spending roughly 13 hours per week on email alone, it is no wonder 96 percent of employees said email regularly wastes their time. This presentation is designed to demonstrate tools and processes that improve productivity, decrease employees' frustration, improve morale, and keep your culture alive in the remote work world.
John Clese, Remote Workforce Consultant, Achurch Consulting, and Julie Davis, Achurch Consulting 

What Safe Meetings Will Look Like When We Meet AgainEducation/Events
Should you host a face-to-face event? How will your in-person program (education, meals, networking) be different? Are you collecting the right data from attendees? How should offsite or outdoor events be handled? Aaron Wolowiec convened a myriad of stakeholders to address these issues. What resulted was recommendations, templates and guidance for organizations to responsibly host meetings in-person. Review these findings and get ready to see your members face-to-face again soon.
Aaron Wolowiec, CAE, CMP, CTF/MT, CDP, Event Garde

12:00 - 12:30 pm

Lunch Break - Connect with DFWAE Vendors

12:30 - 1:30 pm Breakout Sessions

Accounting Procedures and Controls in a Remote EnvironmentAssociation Operations/Innovation
If you have recently changed to working in virtual environment, your accounting policies and procedures may be suddenly out of date. We will discuss policies and procedures best practices for operating in a remote environment.
Kim Crawford, CPA, Partner, Sutton Frost Cary LLP & Amy Michie, CPA, Sutton Frost Cary LLP 

7 Steps to switching your sponsorships and exhibits from in-person to virtual- Education/Events
Associations continue to struggle with how to transition their in-person events to virtual events in regard to sponsorships and exhibits.  This session will walk through how one association successfully moved their in-person sponsorships and exhibits to a virtual format.
Scott Oser, MBA, President Scott Oser Associates

1:30 - 2:30 pm

Healthy Conflict- CEO/Executive Track 
Teams need to learn how to have hard conversations to move faster and find better answers.  Striving for consensus on an issue leads to mediocrity.  Having those conversations requires trust and a set of best practices to be able to communicate effectively.  The material I will cover:Radical Candor, what does that look like?The Toxic Cycle of Waste and how to stop itHow to navigate healthy conflict.
Leonard Lynskey, Certified EOS Implementer, Lynskey Management Services

Your Membership Marketing Playbook: Game Changers for Driving Membership GrowthMembership/Marketing/Communications
Many associations have seen a hit to membership due to the pandemic. Yet some associations are growing. What can we learn from these associations and other historically fast-growth associations? What can you do during these tough times, and how can you prepare for faster membership growth ahead? Learn about 3 success factors: (1) getting everyone on board to invest in membership recruitment, (2) building a best practices recruitment program, and (3) innovating to drive membership recruitment.
Elisa Joseph, DCMP, Senior Account Director, MGI 

2:30 - 3:30 pm  Connect with DFWAE Vendors 

5:30 - 6:30 pm Awards Happy Hour (free with registration)

5 Available CAE Credits

Tuesday, April 27

8:00 - 9:00 am Connect with DFWAE Vendors 

9:00 - 10:00 am Keynote Session

What the Health Just Happened? : Leadership and Life Lessons from 2020- General Session 
Last year was challenging for both individuals and businesses. Healthcare was "center stage" in the movie we called 2020. Through a quick review of the disruptions, adaptations, successes, and failures of healthcare, we can learn many lessons for all industries. My experiences from the military, combat zone leadership, and healthcare leadership offer a review of 2020 and a new way of embracing needed changes for future-facing leadership in all industries.
Don Taylor, Retired Colonel, USAF, President, BDP Consulting, LLC

10:00 - 11:00 am Breakout Sessions

Got a CAE? What's Next?- Association Operations/Innovation Track 
What happens after you've earned your CAE? Do you have to leave your organization to get ahead? How can organizations support their CAEs' career development so they don't lose them? A panel of managers who have CAEs in their organization and CAEs who had to decide to stay or go will discuss these issues.
Asha Desai, CAE, Project Manager/House of Delegates Liaison, American Association for Respiratory Care

Enhancing the Member Experience with Data Analytics- Membership/Marketing/Communications Track 
Members expect to receive a personalized experience when interacting with associations. This session will share how data analytics can help associations to keep up with member expectations and deliver a relevant experience. Learn how to optimize the member journey by getting a 360-degree view of members across all data sources. We will give real examples from your association peers and share best practices on using data to improve marketing, grow retention, and increase revenue and engagement.
Julie Sciullo, CEO, Association Analytics

11:00 am - 12:00 pm Keep your eyes on the horizon...But watch out for the cliff- CEO/Executive Track 

ASAE Foundation's future-focused research provides you the opportunity to use Drivers of Change that will help you ensure that your strategic planning process will identify ways for you to be prepared for your industries next big disruption.  This session introduces you to the tools you can have at your disposal to make your planning process be truly - strategic!
Hannes Combest, FASAE, CAE, Chief Executive Office, National Auctioneers Association & Robert London, CAE, Executive Director, Alpha Phi Omega

How to Choose the Right Speakers: Myths and Truths in a Virtual WorldEducation/Events Track 
Today's speaker pool is comprised of thousands of speakers who are potentially available for your association's events. For keynote speakers, how do you know if you are making the right choice before you commit to a speaker and perhaps paying a large speaker fee? And how do you get a quality keynoter without paying a huge fee? This session will explore some myths and truths when it comes to selecting your keynote speakers and all other speakers in this now mostly virtual world.
Steve Markman, Founder & President, Markman Speaker Management, LLC 

12:00 - 12:30 pm Lunch Break - Connect with DFWAE Vendors

12:30 - 1:30 pm Breakout Sessions

It's Time - Providing More Value to Volunteers- Association Operations/Innovation Track 
If your organization relies on volunteers, like most associations do, it's probably time to take a look at how your volunteer structure is organized, communicated, and valued.   We know the value that membership provides, but what does volunteering for your organization provide?  In this workshop we'll review key volunteer trends and focus in on how you can start the volunteer value and engagement conversation at your organization.
Annie Storie, CAE, Executive Director, Illinois Section American Water Works Association

Virtually Speaking: Easy Ways to Up Your Zoom Game!- Education/Events Track 
How can you keep members engaged when they're all Zoomed-out?How can you look and sound good on camera?How can you avoid technical disasters online?Zoom meetings are here to stay, so how can you up your game and keep your members engaged? In this session, Courtney gives actionable tips you can implement in your next meeting. You'll leave with tips to improve your meeting flow, the way you look/sound on camera, and a checklist to help make your meeting technically sound.
Courtney Ramsey, CEO/Founder, Courtney Ramsey Speaks, LLC

1:30 - 2:30 pm Breakout Sessions

A Tested Method for Successfully Revising Your Governance Structure- CEO/Executive Track 
The traditional method of hiring a consultant evaluate an association's governance structure and offer recommendations for change seldom works. Nor do efforts by the association leaders and staff to do it themselves. OPIS has developed and successfully implemented a structured method that enables leaders and staff to systematically evaluate their own governance strutter and develop their own solutions. We have successfully used this model with Large, medium, and small associations.
Michael Gallery, PhD, FASAE, President, OPIS, LLC

3 Types of Content Every Association Needs to Grow Membership- Membership/Marketing/Communications
Creating helpful and relevant content that solves members problems is the secret ingredient that associations can use to get and keep members. A healthy and robust membership cycle happens when you bring in a steady stream of qualified prospects, convert those prospects into new members, and then retain those new members. You accomplish this through your content. By reviewing a fictional case study of an association for CPAs, you will learn how content can help grow membership.
Leona Dalavai Scott, President, JEP Marketing Communications

2:30 - 3:30 pm Connect with DFWAE Vendors 

5 Available CAE Credits

10 TOTAL Available CE Credits

Give Back to Our Community

The Dallas Fort Worth Association Executives will be supporting Our Friends Place. Any support you can offer these young women in our local area is greatly appreciated! 

Mission: To help young women break generational cycles of abuse, neglect, poverty and homelessness through empowering self-reliance and independence.

More About Our Friends Place & How You Can Help