Join DFWAE for a New Year's Celebration Breakfast 

"Find Your Lane and Drive Your Association with Purpose"

In a world where associations are challenged to stay relevant, grow membership, and deliver meaningful value, success is no longer defined by numbers alone - it’s defined by impact, influence, and significance.

In this energizing and motivating keynote, Bruce W. Waller invites association executives and professionals to step into the driver’s seat of their leadership journey. This session challenges attendees to clearly define what success looks like for themselves and their organizations, build powerful membership connections, and take intentional action that moves their association - and their career - forward with purpose.

Find Your Lane is about clarity.
Drive with Purpose is about action.
And significance is the destination.

Location:

Courtyard Marriott
210 East Stacy Road
Allen, TX 75002

Agenda:

• 8:30 - 9 am -- breakfast & networking
• 9 - 10:15 am -- keynote presentation
• 10:30 am -- program concludes

Thanks to our sponsor:

Allen CVB

More About the Session

Key Concepts & Learning Takeaways

1. Define Success: From Achievement to Significance
   Success isn’t just hitting membership targets, increasing revenue, or launching programs - it’s about creating value that lasts. Bruce challenges leaders to redefine success by aligning their personal purpose with their association’s mission, transforming day-to-day work into meaningful impact for members, volunteers, and communities.
2. Develop Your Influence: Lead Beyond Your Title
   True leadership in associations isn’t positional, it’s relational. Learn how to expand your influence by serving others, sharing your voice, and becoming a trusted connector and advocate. Influence grows when leaders focus on contribution, collaboration, and consistency.
3. Network with Intention: Strengthen Membership Connections
   Associations thrive on relationships. This session reframes networking as connection with purpose, teaching leaders how to deepen member engagement, foster trust, and create authentic relationships that drive retention, growth, and long-term loyalty.
4. ACT Because Action Changes Things
   Ideas don’t move associations… action does. Bruce introduces the ACT mindset:
   • Awareness of where you are
   • Clarity on where you’re going
   • Taking intentional steps to get there

   Momentum comes from action, and action creates progress, growth, and significance.

What You’ll Walk Away With

• Renewed motivation to lead with purpose
• Practical strategies to strengthen connections
• A clearer definition of success for yourself and your association
• The confidence to move from intention to action

This keynote will motivate, energize, and inspire you to move your association forward—and move yourself into the lane of significance, where leadership creates lasting value.
Buckle up.
It’s time to "Find Your Lane and Drive Your Association with Purpose."

Meet the Speaker

Bruce W. Waller, CRP, PHR, SHRM-CP is an award-winning relocation executive, author, keynote speaker, and podcast host who inspires professionals to “find their lane” gaining clarity, confidence, and purpose in the workplace.

As Vice President of Corporate Relocation for The Armstrong Company in Dallas, Texas, Bruce partners with HR, TA, and Mobility leaders to deliver comprehensive employee relocation and transportation solutions across the United States and around the world. He brings more than 30 years of experience helping organizations navigate the complexities of global mobility.

A passionate volunteer leader, Bruce serves as Assistant State Director for Texas SHRM and is a former president of DallasHR, demonstrating a long-standing commitment to advancing the HR profession.

Bruce is the author of four books, including the award-winning Find Your Lane, and hosts the podcast Life in the Leadership Lane, where he interviews leaders who are making a meaningful difference in today’s workplace.

His recognitions include: Unigroup Stewardship Award, the highest honor in sales leadership, NTRP Saul Gresky Relocation Professional of the Year, Global Mobility Top 100, and Texas SHRM Distinguished Volunteer Leader of the Year.

Fun fact: Bruce’s middle name is Wayne and has bowled ten perfect 300 games, including one during the U.S. Open Qualifying Round.